Directing online platform, sales and strategy efforts for consumer loan and credit businesses; drove online loan sales growth over 15% in each of the past two years (2008-09) through strategic development and market orientation; leading annual sales strategy and planning exercise for core products; leading or influencing customer experience programs to increase effectiveness of online applications, content, tools and marketing; leveraged new SEO/SEM capabilities to drive incremental sales and deliver 210% ROI; implementing multi-channel testing, tracking and reporting solutions to enable analysis of organic and marketed sales originations; collaborating with multi-disciplinary and inter-business senior staff in identifying and developing strategic goals across organizations; responsible for channel sales management and goals.

Led marketing and platform efforts in development of online financial products and service sales; drove double-digit online sales growth in consecutive years (2006-07); supervised email, banner and automated targeted marketing programs accounting for over 300MM marketing impressions; developed sweepstakes program which drove 3% increase in core sales; implemented leads program which accounted for 1K+ new leads per month; investigated and implemented improvements to marketing and platform driven sales to support sales analysis; led annual strategic planning efforts; earned divisional award for performance excellence.

Provide strategy, planning and development consulting services for online and application development projects. Notable projects include:

Managed platform planning & development initiatives for e-Business channel; built multi-phased customer service strategy on fully-deployed technology platform; guided business in online customer retention & acquisition efforts.

Increased online acquisition on AOL.com by 13% through public site redesign; informed strategy with input from corporate execs, brand & marketing managers, product teams, focus groups & competitive research; defined and appraised site tracking/metrics strategy.

Directed product strategy & development for online learning company; informed design, promotion & feature development with site metrics and customer feedback; defined & supervised customer experience; authored business requirements, feature sets, IA & schedules for development.

Strategic redesign of Sony.com; improved site’s effectiveness as a promotional space for Sony’s operating companies; coordinated promotion scheduling and success reporting with business units; responsible for maintaining brand integrity of site; see more details below.

Conducted production operations assessments for Ad Sales & Marketing units; researched production and asset trafficking operations and identified improvements; detailed findings and solutions in 50-page operations report to senior MTV.com staff.

Managed Sony Corporation's online presence, including all planning, design & development of sony.com and affiliated sub-sites; aligned online initiatives with consumer & brand strategies; coordinated or managed two strategic redesigns of sony.com; co-planned major online programs, including e-commerce programs, web services & inter-company communications; researched and assessed new & developing online technologies; managed development of supporting technologies & systems, including search feature upgrade, programming, traffic logging & analysis, and server/asset management; designed and developed marketing intranet; conceived, designed and produced production extranet; member, Internet Strategy Council; member, Marketing Strategy Council.

Directed and supervised all agency web accounts and production staff; assisted in strategic development and planning for all projects; developed business proposals, contracts and financial agreements; created internal processes and communications; served as account manager on major accounts; assisted in the development of internal human and technical resources.
Clients: Perrier, Moet & Chandon, Certs (Warner Lambert), White House Office of National Drug Control Policy, US Lottery.

Facilitated the launch of agency’s New Media division; established production strategies and methodologies; supervised department operations, including scheduling, management and allocation of staff and technical resources; managed production flow & project deadlines; member of company-wide Operations Committee; produced web, multi-media and design-oriented projects; managed client relationships and third party vendors; oversaw project budgeting and quality assurance; researched and integrated new, dynamic web based products into creative production environment.
Clients: Sony, Viacom, Microsoft(MSN), MasterCard, NCR, AT&T, Knight-Ridder, Tishman-Speyer, Gartner Group, Coopers and Lybrand, Towers Perrin, The Getty Center.