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	<title>Rick Whitney</title>
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	<description>Digital Strategy : Social Media : Blogger Wannabe Extraordinaire</description>
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		<title>The Axe Story</title>
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		<pubDate>Thu, 15 Dec 2011 18:04:03 +0000</pubDate>
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		<description><![CDATA[I just realized that I never really shared one of my favorite social collaboration stories.  Shame on me. Last year, I spoke at the Outdoor Industry Retailers Winter Market.  For an outdoor gear junkie like me, this was Nirvana.  When I&#8217;m not doing my work thing, and falling painfully behind on my blogging, I am [...]]]></description>
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		<title>Why I Hate Social Media</title>
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		<pubDate>Wed, 23 Nov 2011 17:36:59 +0000</pubDate>
		<dc:creator>rickwhitney</dc:creator>
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		<description><![CDATA[Social Media really bugs me.  Let me tell you why. When we talk about social media (or at least when people who know social media talk about social media), typically we are talking about more than what is &#8220;social&#8221; and about a lot more than &#8220;media.&#8221;   In its most literal translation, &#8220;social media&#8221; are the [...]]]></description>
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		<title>How to Leverage Your Facebook Fans</title>
		<link>http://www.rickwhitney.com/2011/09/how-to-leverage-your-facebook-fans/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-leverage-your-facebook-fans</link>
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		<pubDate>Thu, 15 Sep 2011 03:23:17 +0000</pubDate>
		<dc:creator>rickwhitney</dc:creator>
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		<description><![CDATA[I’ve been doing a lot of research on social media strategies by retailers recently:  Starbucks, McDonalds, Barnes &#38; Noble, Amazon, a bunch of others.   Mostly I’ve been focusing on how they are leveraging the power of their Facebook presences.  I’m surprised at the range of sophistication and creativity that I’ve seen, given that companies have [...]]]></description>
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