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	<title>Rick Whitney</title>
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	<description>Digital Strategy : Social Media : Blogger Wannabe Extraordinaire</description>
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		<title>The Customer-Centered Organization</title>
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		<pubDate>Tue, 17 Apr 2012 18:54:05 +0000</pubDate>
		<dc:creator>rickwhitney</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Digital Strategy]]></category>
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		<description><![CDATA[Hello Dear Reader.  It&#8217;s been a while.  The &#8220;new&#8221; job (eight months now) has kept me busy, and I want to share a little insight about what I&#8217;ve been up to, and what I&#8217;ve been using all my brain juice on these days. In case you haven&#8217;t heard, the customer is changing, and the way [...]]]></description>
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		<title>The Axe Story</title>
		<link>http://www.rickwhitney.com/2011/12/the-axe-story/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-axe-story</link>
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		<pubDate>Thu, 15 Dec 2011 18:04:03 +0000</pubDate>
		<dc:creator>rickwhitney</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[I just realized that I never really shared one of my favorite social collaboration stories.  Shame on me. Last year, I spoke at the Outdoor Industry Retailers Winter Market.  For an outdoor gear junkie like me, this was Nirvana.  When I&#8217;m not doing my work thing, and falling painfully behind on my blogging, I am [...]]]></description>
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		<title>Why I Hate Social Media</title>
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		<pubDate>Wed, 23 Nov 2011 17:36:59 +0000</pubDate>
		<dc:creator>rickwhitney</dc:creator>
				<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Social Media really bugs me.  Let me tell you why. When we talk about social media (or at least when people who know social media talk about social media), typically we are talking about more than what is &#8220;social&#8221; and about a lot more than &#8220;media.&#8221;   In its most literal translation, &#8220;social media&#8221; are the [...]]]></description>
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